About Us

Last Updated: July 28, 2026

Where It All Started

Nomoreef is an aquarium brand created by Jiaxing Nomo Pet Products Co., Ltd., a company founded in 2008 in Jiaxing City, Zhejiang Province, China. What began as a small team with a shared interest in pet care products has grown into a full operation covering design, manufacturing, and sales — all under one roof.

Our production facility is based in Fengqiao Town, where our design and manufacturing teams work daily to bring new aquarium products to life. Our sales and customer service team is located in the scenic Nanhu District of Jiaxing City, where we handle everything from order management to answering your questions.

Today, our team includes over 70 people across sales, product development, customer service, and packaging & production — each playing a part in getting your order from our workshop to your doorstep.

Why We Started Nomoreef

After years of manufacturing pet products for other brands, we noticed something: a lot of fish tanks on the market were either overly complicated, poorly packaged for shipping, or just not designed with everyday fish keepers in mind. We wanted to change that.

So we created Nomoreef — a brand built specifically around aquariums, fish bowls, and aquatic decor for people who want a simple, reliable way to set up a home for their fish, whether that's a betta in a small bowl or a full aquarium centerpiece on the dining table.

We chose to bring Nomoreef directly to customers through our online store because it lets us skip the middlemen, keep better control over packaging and shipping quality, and actually hear directly from the people using our products — which helps us keep improving.

What You Can Expect From Us

When you shop with Nomoreef, here's what matters to us:

Products built for real fish keepers — from beginner-friendly starter kits to larger tanks for more experienced hobbyists
A team that's easy to reach — our U.S.-based customer service is here to help with sizing questions, setup tips, or order support
Fast fulfillment from our U.S. warehouse — so you're not waiting on international shipping for everyday orders
A company that keeps learning — our product development team is always working on new designs based on customer feedback

We're a small-to-mid-sized company, and we like it that way — it means your questions get answered by real people, not automated systems, and your feedback actually reaches the team that makes our products.